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8 SALT WISDOM
1 . MENTAL DEVELOPMENT .
Most of the companies or large organizations crash and burn , it happened because of
greed & ego . Other companies did it right. They had good sponsoring systems in place, and
they sold their promotional material at a reasonable price . Network marketing is a teaching &
mentoring business . Your product is people. So study people. Find out how you can help them
reach their dreams . Your #1 goal is to become a lobbyist / mentor with a servant’s heart . The
biggest successes are people-and-relationship-driven companies with good products or services
& good management .
2 . EFFECTIVE MARKETING DEVELOPMENT.
a. marketing plan
b. product knowledge .
c . short and long term evaluation .
3 . FRUGALITY DEVELOPMENT .
4 . SUCCESS SCHEME DEVELOPMENT.
5 . CREATIVITY & FLEXIBILITY DEVELOPMENT.
But between the strategy and the marketing is a gap: the gap between the wisdom of strategy and the effectiveness of marketing. What happens in that gap is magic . Magic is a forbidden topic in business. CEOs routinely consult psychics and astrologers, but they do it covertly, as if public knowl- edge of their interest would tank their stock price and force their resignation. In fact, a passion for alternative knowledge has always gone hand in hand with rigorous rationality. “Even the greatest fig- ures of the scientific revolution dabbled in the mystical arts,” writes Langdon Winner in Autonomous Technology. “Kepler was a confirmed astrologer; Newton tried his hand at alchemy.”
THE FORBIDDEN MAGIC IN OUR AGE ARE CREATIVITY AND FLEXIBILITY, WHICH IS STILL RESERVED FOR ARTISTS AND BOHEMIANS. BUT THIS KIND OF MAGIC IS COMPLETELY CAPABLE OF CARRYING A STRATEGY THAT’S INTERESTING AND RELEVANT AND MEMORABLE TO PEOPLE .
6 . SEARCHING FOR THE FUNDAMENTAL VALUE OVERLOOKED BY THE STOCK MARKET .
7 . NEVER INVESTED UNLESS YOU COULD FIND SOMETHING WORTH BUYING .
8 . NEVER PUT YOUR MONEY INTO ANYTHING YOU DIDN’T UNDERSTAND .
( BE A SUCCESSFUL JEWISH LOBBYIST )
"Where no counsel is, the people fall, but in the multitude of counselors there is safety"
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